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Kimberly Pulito

Kimberly has been an award-winning, Independent Scentsy Consultant since 2012 & has helped thousands of amazing clients create custom scent experiences & motivated individual build their own fragrance businesses.

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How many times have you heard... "the only thing that you own is your email list?" Hopefully this isn't the first time you're hearing it but when you look at building on social media, you could have hundreds of thousands of followers on these platforms. But what are you doing with those people?

We both know that at a moment's notice that platform could completely stop they could completely cease to exist. We know Facebook decides to stop working every once in a while so how do you get all of those contacts off of social media and into something that you own... like your email list? Your email list is everything because you own it!

One of the best ways to do that is through a lead magnet.

What is a lead magnet? So basically, it's something you give to someone in exchange for their contact information. Now, depending on how you market your business, this could be email, it could be a text number if you're using something like Project Broadcast, but whatever it is, you're giving them something in exchange for their contact information.

Don't have a lead magnet? This is where chat GPT comes to the rescue! Ask something like... "what types of lead magnets can I offer as a _____ consultant?"

How to make a lead magnet. Now to make this lead magnet I highly recommend Canva Pro. Search for lead magnet & there are a ton of really great lead magnet templates to pull from & just plug and play. Just change out the graphics a little bit change up the wording that you want it to say and then you're good to go.

How do I get it to them? Now if you don't already have an auto responder this is something that you are going to need. I personally use Flodesk & I love it because they have unlimited everything. So if you would like to try Flodesk I have a link down that will allow you to get your first month 50% off & if you love it, you can continue but if that is not in the budget, I highly recommend checking out MailChimp. I do know that MailChimp potentially has something in their terms of service about direct sales so check first, but MailChimp does offers landing pages or opt in pages so that way people can give you their email address & whenever they hit submit, they'll receive your lead magnet.

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