Here's the first look at Scentsy's 2025 Rebrand

Welcome to a whole new chapter of Scentsy. One that’s more modern, more intentional, & more in tune with the vibrant energy of today’s consumer. This rebrand isn’t just a fresh coat of paint... it’s unlocking bold new possibilities, while staying true to our values, mission & the connections that have always made Scentsy special.

New Scentsy brand logos

Our new Scentsy brand logo reflects our refreshed presence. The new Consultant logos include the words “Fragrance Consultant” instead of “Independent Consultant” putting our core focus on fragrance front & center in a way that feels more modern & easier to understand. Starting with any new product that launches on or after Sept. 1, you’ll begin to see our new logo in promotional materials & online assets. Packaging updates will start rolling out later this year, so don’t be surprised to still see former logos & packaging as we exhaust current inventory.

Mission Statement Update

We’ve also made a small, but meaningful, update to our mission statement. We know Scentsy isn’t a one-size-fits-all business, so we’ve made the word “opportunity” plural to underscore the myriad ways anyone can be a part of Scentsy:

To bring value to the world by providing industry-leading, family-friendly business opportunities selling creative, artistic, high-quality products that Warm the Heart, Enliven the Senses & Inspire the Soul.

Reimagined Product Strategy

And the changes go deeper: We’re reimagining our product strategy, too, with new momentum & thoughtful intention. You’ll start to see our home décor products grouped into four distinct décor lines:

Warm: Grounded.

Step into serenity with décor that brings the outdoors in. Products in the Warm line are rooted in natural elements. Think rich woods, raw textures, earthy tones & lush greens. Perfect for those who find beauty in botanical touches & the comforting appeal of our natural world. Here are some products Scentsy used to inspire this decor line (these are not Warmers).

Enliven: Vibrant.

Celebrate your individuality with vibrant & expressive décor that spark joy. Enliven is for the maximalist. Think bright colors, fanciful patterns, statement pieces & unexpected designs that ignite fun & fearless self-expression, & transform your space into a reflection of your boldest self. Here are some products Scentsy used to inspire this decor line (these are not Warmers).

Inspire: Refined.

Curate an expanse where minimalist design meets maximum impact. The Inspire line of products is where you’ll find clean lines, soft neutrals & multifunctional elegance. Think sophisticated & modern, to enhance without overwhelming. These products are for those who appreciate calm organization, purpose & grace. Here are some products Scentsy used to inspire this decor line (these are not Warmers).

Classic: Timeless.

You know it when you see it: familiar favorites that feel like home. Scentsy Classic features our signature Scentsy décor products... the pieces that anchor your space & the styles you embrace. Think instantly recognizable, beautifully dependable & effortlessly comforting. This is the heart of Scentsy. Here are some products Scentsy used to inspire this decor line (these are not Warmers).

Each décor line speaks to a different lifestyle... from grounded & earthy to vibrant & expressive... so you can find what fits you best (or mix & match to reflect all sides of who you are).

What’s not changing?

Everything that makes Scentsy special:

• Our core values of Simplicity, Authenticity & Generosity.

• The underlying goals of our heartfelt mission to bring value to the world through fragrance.

• Our unwavering commitment to direct-selling business opportunities.