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ABOUT THE AUTHOR

Kimberly Pulito

Kimberly has been an award-winning, Independent Scentsy Consultant since 2012 & has helped thousands of amazing clients create custom scent experiences & motivated individual build their own fragrance businesses.

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MY PRO TIP TO LEVEL UP YOUR PROJECT BROADCAST CAMPAIGNS



Do you currently use Project Broadcasts for your business? Maybe an onboarding system for your new teamies or a customer service campaign for your customers? Today I want to share how you can take your campaigns & templates to the next level.


If you were to look at your Project Broadcast campaigns, and for this example, let's just talk about an onboarding or welcome campaign for someone who's new who has joined your team. How many campaigns do you have? Majority will say "I have one campaign or maybe two campaigns." But let me tell you, the way that first message sounds is going to change based on the type of person who is joining.


For example, let's say you've been having this conversation with someone. You've been prospecting & you've been giving them all the information and they're really excited about joining, and they join! The campaign you add them to is going to sound & look a lot different than someone who you have no idea who they are... maybe they just found you off the locator.


These messages are also going to sound different if you have someone reinstate... if you have someone join your team, your group, your frontline... reinstate to your team, your group, your frontline... were they a surprise to your team, your group, your frontline... or were you already having conversation with them for your team, your group, your frontline? So that right there is how many different campaigns, but here's the deal... once you have that one campaign already made, all you have to do is just clone it. Just duplicate it & make little bitty tweaks to that very first message.


For some context, let's say you have someone start their business & they choose you as a sponsor that first message is going to say something like "Hey, Sara! Congratulations on starting your business. I'm Kimberly your sponsor." but if they join your team or your group, it would be "Hey, Sara! Congratulations on starting your business. I'm Kimberly your upline."


If you've already been talking to them, maybe they're someone you've been prospecting like I mentioned, that first message would be something like "You did it!! I'm so proud of you! Congratulations!" You don't need to say your name because you've already been chatting with them.


That first message is really important whether it's in a template or it's in a campaign, I highly encourage you to go back to every single one of your campaigns, especially onboarding & new customer systems. But if you don't currently use Project Broadcasts & you want to, use think link to get 500 credits for free. And if you'd know someone else who uses Project Broadcast for their onboarding or customer systems, definitely send them this post so they can up their Project Broadcast campaigns too!








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